.It's the form of item that can only have actually been thought up by a makeup performer along with decades of knowledge under her waistband. "When I first acquired the example coming from the lab as well as placed it on my cheeks, I looked in the mirror as well as stated, 'OMG. This is a magic,'" creator and CEO Bobbi Brown says to Refinery29, thus the label. "There was actually nothing at all like it on the market when our team released it. I'm very pleased with that." Including a hydrating castor oil and also beeswax foundation, the large shaded balm isn't as if a common lip and also cheek rouge. As an alternative, it even more very closely imitates skincare than makeup. Wonder Balm left skin looking wet and moisturized considering that it in fact moisturized skin, all while adding a kiss of different colors (it is actually on call in coral, dull pink, and also oxblood, also). Probably most importantly, it appeared really good on folks of all ages, coming from twenty-somethings to the 60+ set. (Jones Road likewise frequently includes versions of all ages in its own projects and product images.).